Mu myaka mike iri imbere, imifuka yacu yo gupakira ireba neza ko turi mumwanya mwiza wo guhangana nabazabakurikira.

Ikinyagihumbi - abantu bavutse hagati ya 1981 na 1996 - kuri ubu bahagarariye 32% by'iri soko kandi ahanini bakaba barateye impinduka.

Kandi ibi bigiye kwiyongera gusa, muri 2025, abo baguzi bazaba 50% byuru rwego.

Gen Z - abavutse hagati ya 1997 na 2010 - nabo bagiye kuba umukinnyi ukomeye muri kano karere, kandi bari munzira yo guhagararira 8% isoko ryiza mu mpera za 2020.

Niclas Appelquist, umuyobozi w’ibikorwa by’ibinyobwa bisindisha mu kigo cya Absolut Company, yagize ati:

Ati: “Ibi bigomba kubonwa ko ari byiza, bityo bigatanga amahirwe n'ubushobozi bwinshi ku bucuruzi.”

Akamaro ko gupakira kuramba kubakoresha ibintu byiza

Ukuboza 2019, urubuga rwo gucuruza rwibanze rwabakiriya rwambere Ubushakashatsi bwakoze ubushakashatsi bwiswe Leta Yokoresha Abaguzi: Abaguzi ba Gen Z Basaba Gucuruza Kuramba. 

Irerekana ko 62% byabakiriya ba Gen Z bahitamo kugura ibicuruzwa birambye, ugereranije nubushakashatsi bwakozwe muri Millennial.

Usibye ibi, 54% byabaguzi ba Gen Z bafite ubushake bwo gukoresha 10% cyangwa birenga kubicuruzwa birambye, ibi bikaba aribyo kuri 50% ya Millennial.

Ibi ugereranije na 34% bya Generation X - abantu bavutse hagati ya 1965 na 1980 - na 23% byabana Boomers - abantu bavutse hagati ya 1946 na 1964.

Nkibyo, igisekuru kizaza cyabaguzi barashobora kugura ibicuruzwa byangiza ibidukikije.

Appelquest yizera ko inganda zihenze zifite "ibyangombwa byose" kugirango zifate iyambere muriki gice cyibiganiro biramba.

Yasobanuye agira ati: “Kwibanda ku bicuruzwa byakozwe n'intoki bikozwe buhoro kandi hamwe n'ibikoresho byo mu rwego rwo hejuru bivuze ko ibicuruzwa byiza bishobora kumara ubuzima bwose, kugabanya imyanda no kurengera ibidukikije.

Ati: "Rero, hamwe n’ubukangurambaga bukabije ku bijyanye n’ikirere, abaguzi ntibagishaka kwemera ibikorwa bidashoboka kandi bazitandukanya n’ibirango."

Isosiyete imwe ihebuje itera intambwe kuri uyu mwanya ni inzu yimyambarire Stella McCartney, muri 2017 yahindutse kuri Ibidukikije byangiza ibidukikije utanga isoko.

Kugirango dusohoze ibyo twiyemeje gukomeza kuramba, ikirango cyerekeje kuri Isiraheli itangiza-gutangiza no gukora TIPA, itegura bio-ishingiye, ifumbire yuzuye.

Isosiyete icyo gihe yatangaje ko izahindura ibikoresho byose bipfunyika mu nganda muri plastiki ya TIPA - igenewe kumeneka ifumbire.

Mu rwego rwibi, amabahasha yo gutumira abashyitsi kumyambarire ya Stella McCartney yo mu mpeshyi ya 2018 yakozwe na TIPA ikoresheje inzira imwe na firime ikora ifumbire mvaruganda.

Iyi sosiyete kandi iri mu ishyirahamwe ryita ku bidukikije Canopy's Pack4Good Initiative, kandi ryiyemeje kwemeza ko impapuro zishingiye ku mpapuro zikoresha zitarimo fibre ikomoka mu mashyamba ya kera kandi yangirika mu mpera za 2020.

Irabona kandi isoko ya fibre iva mumashyamba yemejwe ninama ishinzwe amashyamba, harimo fibre yo guhinga, iyo itunganijwe neza kandi ibisigazwa byubuhinzi ntibishoboka.

Urundi rugero rwo kuramba mubipfunyika byiza ni Rā, ni itara rya beto ryakozwe bikozwe mumyanda yashenywe kandi itunganywa.

Inzira ifata pendant ikozwe mumigano ifumbire mvaruganda, mugihe ipaki yo hanze yatunganijwe hamwe impapuro zongeye gukoreshwa.

Nigute ushobora gukora uburambe buhebuje binyuze muburyo bwiza bwo gupakira

Ingorabahizi yibasiye isoko yo gupakira mumyaka iri imbere nuburyo bwo kugumisha ibicuruzwa byayo muburyo bwiza kandi bikaramba.

Ikibazo kimwe nuko mubisanzwe ibicuruzwa biremereye, niko bitekerezwaho.

Appelquist yabisobanuye agira ati: “Ubushakashatsi bwakozwe n'umwarimu wa kaminuza ya Oxford ushinzwe imitekerereze ya psychologiya Charles Spence bwerekanye ko kongeramo uburemere buke kuri buri kintu kuva ku gasanduku gato ka shokora kugeza ku binyobwa bya gaz bivamo abantu bavuga ko ibintu biri mu rwego rwo hejuru.

Ati: “Ndetse bigira ingaruka ku myumvire yacu yimpumuro nziza, kuko ubushakashatsi bwerekanye ko 15% byongera ubukana bwimpumuro nziza mugihe urugero rwo gukaraba intoki rwerekanwe mubintu biremereye.

Ati: “Iki ni ikibazo gishimishije kubashushanya, urebye ko vuba aha bigenda byoroha ndetse bikanakuraho ibicuruzwa aho bishoboka hose. ”

Kugirango iki kibazo gikemuke, abashakashatsi benshi barimo kugerageza kumenya niba bashobora gukoresha ibindi bimenyetso nkibara kugirango batange imitekerereze yuburemere bwibipfunyika.

Ibi biterwa ahanini nuko ubushakashatsi bwakozwe mumyaka myinshi bwerekanye ko ibintu byera numuhondo bikunda kumva byoroshye kuruta umukara cyangwa umutuku ufite uburemere bungana.

Ubunararibonye bwo gupakira ibyumviro nabyo bigaragara nkibinezeza, hamwe nisosiyete imwe igira uruhare rudasanzwe muri uyu mwanya ni Apple.

Isosiyete yikoranabuhanga isanzwe izwiho gukora ibintu nkibi byunvikana kuko ituma ibipfunyika byubuhanzi kandi bigaragara neza bishoboka.

Appelquist yabisobanuye agira ati: “Apple izwiho gukora ibipfunyika kugira ngo byiyongere mu ikoranabuhanga imbere - byoroshye, byoroshye kandi bitangiza.

Ati: "Turabizi ko gufungura agasanduku ka Apple ari ibintu byukuri byunvikana - biratinda kandi bidafite icyerekezo, kandi bifite abafana bitanze.

"Mu gusoza, bisa nkaho gufata inzira yuzuye kandi yunvikana kuri igishushanyo mbonera ni inzira iganisha ku gutegura ejo hazaza heza hapakira ibintu neza. ”